ADR issues

Find here our ADR publications since the first issue, available for download in PDF format.

The ADR issues are a biannual analysis of market trends related to disruption in the global automotive industry. Its latest findings are based on field research and a survey of 17,000+ car users across 18 markets. Information is also drawn from external sources such as leading mobility experts and major industry reports. Each nation is scored along 26 indicators, grouped into five dimensions.

The ADR issues summarize the data and findings from our Analytics section and aim to answer key questions such as: which factors are driving change in automotive ecosystems; how do these factors evolve over time; and what can decision makers do to best manage disruption?

ISSUE 9 - May 2021
The electric breakthrough – The EV market finally comes of age
The electric vehicle (EV) market increased drastically in 2020. Sales, market share and other industry indicators all hit record highs. EV penetration more than tripled between 2017 and 2020 to reach 4.7% of total vehicle sales. 50% of all potential car buyers are now considering a battery EV – compared with 35% in ADR1 (Jan 2017). In the new ADR 9 issue, we take a closer look at these figures and analyze four developments regarding the shift to autonomous mobility: Commercialization of autonomous mobility services; growing competition in the EV market; OEMs fall behind as new players enter software market; and the rise and rise of Tesla.
ISSUE 8 - December 2020
Autonomous mobility is coming, and not even the coronavirus can stop it
Covid-19 hit the automotive industry hard, but it even forces the disruption happening in the sector: EV sales have never been higher driven by governmental stimulus programs, the commercialization of robocabs has started and our exclusive surveys show strong customer interest. In our new edition of the Automotive Disruption Radar, we find that country scores were the highest on record. We also analyze four real-life developments that underscore the shift to autonomous mobility.
ISSUE 7 - April 2020
Pandemic may accelerate disruption in the automotive industry
The automotive industry already had plenty of roadblocks to overcome in the coming years: compliance with climate targets, declining sales figures worldwide, new competition, trade wars between states and a high need for investment in new technologies. These challenges are now being joined by the corona pandemic, which will cause unprecedented damage to the economy. In our most negative forecast, Roland Berger expects the automotive market to collapse by up to 40 percent and it is unclear when the market will recover. One thing is certain: In the already tense situation, the crisis has the potential to change the automotive industry in the long term.
ISSUE 6 - September 2019
Time to think smart – Uncertainties signal a need for new approaches to mobility
The automotive industry is currently experiencing a downturn. Although this may sound unpleasant, it can certainly be seen as an opportunity. The most important players now have the chance to realign their mobility approach in order to concentrate more on the changing needs of their customers – and therefore look ahead. The sixth issue of "Automotive Disruption Radar” (ADR 6), a biannual Roland Berger survey of the automotive industry, looks at the opportunities created by the downturn.
ISSUE 5 - March 2019
Mobility’s great leap forward – A world on the verge of autonomy
The transition to autonomous mobility will not take place overnight – but it will come much sooner than expected, even as the media hype dies down. This is one of the key findings of the latest Automotive Disruption Radar, Roland Berger's biannual analysis of the state of developments around autonomous mobility worldwide. As this fifth edition of the study shows, there has been substantial progress on almost all fronts – in the legal framework, in infrastructure, in investment and in consumer acceptance.
ISSUE 4 - September 2018
China speeds ahead
Since 2017 we have been charting a concept of mobility in transition with our semi-annual Automotive Disruption Radar (ADR). The current fourth edition confirms the main developments: more and more people think that using a car does not necessarily mean that you have to own one, consumers can increasingly imagine buying a car with electric drive and more and more cities are granting permits to trial autonomous vehicles on their streets. Last but not least, the number of employees in R&D departments around the world working on new mobility concepts and autonomous vehicles is still rising.
ISSUE 3 - March 2018
Mobility services move up a gear
The global automotive industry has become all too used to shocks in the past couple of years. And now it needs to gear up for another one – the speed of change towards new “disruptive” mobility services such as autonomous driving and car sharing. The third edition of the Automotive Disruption Radar (ADR), our twice-yearly report on mobility trends in 13 countries from the US to Japan, shows an unprecedented shift to these new technologies, one that has surprised even industry analysts.
ISSUE 2 - September 2017
Asia ahead
In an analysis of 11 countries, the Automotive Disruption Radar (ADR) has named the Netherlands as the leading country for introducing autonomous vehicles. The only major automotive market to rank was China at no. 2, while other key markets are at best in the midfield. Especially with respect to regulation of autonomous vehicles, countries are quickly making significant progress in providing a legal framework for testing the new technology on public roads. For example, Singapore introduced a more flexible legal framework for approving automated vehicles on public roads, enabling the first commercialisation of "robocab" business models.
ISSUE 1 - March 2017
Tracking disruption signals in the automotive industry
Over the past 130 years, the automotive industry has followed a very "linear" development path. But due to the parallel emergence of four megatrends in the last 2 years (MADE – Mobility, Automated driving, Digital experience, Electrification), the industry is likely to be reshaped in the next 10 to 15 years. The Radar monitors the automotive environment to provide support for decision making. It analyzes the transformation via 25 selected indicators in five dimensions: Customer interest (e.g. via >10,000 end user interviews), regulation, technology, infrastructure and industry activity.