ADR issues

Find here our ADR publications since the first issue, available for download in PDF format.

The ADR issues are a biannual analysis of market trends related to disruption in the global automotive industry. Its latest findings are based on field research and a survey of 17,000+ car users across 18 markets. Information is also drawn from external sources such as leading mobility experts and major industry reports. Each nation is scored along 26 indicators, grouped into five dimensions.

The ADR issues summarize the data and findings from our Analytics section and aim to answer key questions such as: which factors are driving change in automotive ecosystems; how do these factors evolve over time; and what can decision makers do to best manage disruption?

ISSUE 9 - May 2021
The electric breakthrough – The EV market finally comes of age
The electric vehicle (EV) market increased drastically in 2020. Sales, market share and other industry indicators all hit record highs. EV penetration more than tripled between 2017 and 2020 to reach 4.7% of total vehicle sales. 50% of all potential car buyers are now considering a battery EV – compared with 35% in ADR1 (Jan 2017). In the new ADR 9 issue, we take a closer look at these figures and analyze four developments regarding the shift to autonomous mobility: Commercialization of autonomous mobility services; growing competition in the EV market; OEMs fall behind as new players enter software market; and the rise and rise of Tesla.
ISSUE 9 - May 2021
电气化破局之道——电动汽车市场终于迎来成熟期 (Chinese Version)
2020年,电动汽车市场终于蓄势而发,销量、市场份额等行业指标均创历史新高。罗兰贝格《汽车行业颠覆性数据探测》每年发布两期,对全球18个国家的26项汽车行业指标进行追踪。总体而言,第九期报告中的各国平均得分为迄今最高水平。电动汽车的渗透率在2017年至2020年间增长了两倍有余,占汽车总销量的 4.7%。报告还详细介绍了电动汽车的最新突破并评估了汽车制造商的价值。
ISSUE 8 - December 2020
Autonomous mobility is coming, and not even the coronavirus can stop it
Covid-19 hit the automotive industry hard, but it even forces the disruption happening in the sector: EV sales have never been higher driven by governmental stimulus programs, the commercialization of robocabs has started and our exclusive surveys show strong customer interest. In our new edition of the Automotive Disruption Radar, we find that country scores were the highest on record. We also analyze four real-life developments that underscore the shift to autonomous mobility.
ISSUE 8 - December 2020
自动驾驶出行加速落地,疫情难以阻挡之大势所趋 (Chinese Version)
新冠疫情对汽车行业产生了重击,但同时也迫使这一行业发生颠覆性变革:在政府刺激计划的推动下,电动汽车的销量实现了前所未有的高增长;自动驾驶出租车已经实现商业化,并且我们的独家调查显示了消费者的浓厚兴趣。罗兰贝格第八期《汽车行业颠覆性数据探测》发现,各国得分创历史新高。报告还分析了产业向自动驾驶出行转型的四大应用案例。
ISSUE 7 - April 2020
Pandemic may accelerate disruption in the automotive industry
The automotive industry already had plenty of roadblocks to overcome in the coming years: compliance with climate targets, declining sales figures worldwide, new competition, trade wars between states and a high need for investment in new technologies. These challenges are now being joined by the corona pandemic, which will cause unprecedented damage to the economy. In our most negative forecast, Roland Berger expects the automotive market to collapse by up to 40 percent and it is unclear when the market will recover. One thing is certain: In the already tense situation, the crisis has the potential to change the automotive industry in the long term.
ISSUE 7 - April 2020
挑战涌现,行动在即——以积极态度应对持续危机与变革 (Chinese Version)
未来几年,汽车行业已经有许多障碍需要克服:遵循气候目标、日益下跌的全球销量、新的竞争、国家之间的贸易战以及对新技术投资的高需求。目前,这些挑战还叠加了新冠疫情的影响,将会为经济带来前所未有的损害。罗兰贝格预测,在最消极的情况下,汽车行业将经历高达40%的下跌,而产业复苏的节奏仍不得而知。有一点是肯定的:在本就紧张的形势下,这场危机或将对汽车行业带来长远的改变。
ISSUE 6 - September 2019
Time to think smart – Uncertainties signal a need for new approaches to mobility
The automotive industry is currently experiencing a downturn. Although this may sound unpleasant, it can certainly be seen as an opportunity. The most important players now have the chance to realign their mobility approach in order to concentrate more on the changing needs of their customers – and therefore look ahead. The sixth issue of "Automotive Disruption Radar” (ADR 6), a biannual Roland Berger survey of the automotive industry, looks at the opportunities created by the downturn.
ISSUE 6 - September 2019
明智思考时刻已到——应对不确定性因素,新型出行方式亟待出现 (Chinese Version)
汽车行业目前正处于低迷期。尽管这听起来令人不快,但一定能被视作是一次机遇。行业主要玩家现在有机会重新调整出行方式,以满足客户不断变化的需求,并规划未来发展。罗兰贝格《汽车行业颠覆性数据探测》每年发布两期,对汽车行业进行调研,第六期报告探讨了行业低迷带来的机遇。
ISSUE 5 - March 2019
Mobility’s great leap forward – A world on the verge of autonomy
The transition to autonomous mobility will not take place overnight – but it will come much sooner than expected, even as the media hype dies down. This is one of the key findings of the latest Automotive Disruption Radar, Roland Berger's biannual analysis of the state of developments around autonomous mobility worldwide. As this fifth edition of the study shows, there has been substantial progress on almost all fronts – in the legal framework, in infrastructure, in investment and in consumer acceptance.
ISSUE 5 - March 2019
移动出行领域的重大发展——自动驾驶即将成为现实 (Chinese Version)
罗兰贝格《汽车行业颠覆性数据探测》每年发布两期,围绕全球自动驾驶出行的发展情况进行分析。最新一期报告的关键发现之一是,向自动驾驶出行的转型并非一蹴而就,但它会比预期快得多,尽管媒体不再对此大做宣传。正如第五期研究报告显示,汽车行业几乎在所有方面都取得了实质性进展,包括法律框架、基础设施、投资和消费者接受度等。
ISSUE 4 - September 2018
China speeds ahead
Since 2017 we have been charting a concept of mobility in transition with our semi-annual Automotive Disruption Radar (ADR). The current fourth edition confirms the main developments: more and more people think that using a car does not necessarily mean that you have to own one, consumers can increasingly imagine buying a car with electric drive and more and more cities are granting permits to trial autonomous vehicles on their streets. Last but not least, the number of employees in R&D departments around the world working on new mobility concepts and autonomous vehicles is still rising.
ISSUE 4 - September 2018
中国加速领先 (Chinese Version)
自2017年以来,罗兰贝格《汽车行业颠覆性数据探测》每年发布两期,持续追踪记录转型中的移动出行行业。当前的第四期报告明确了主要发展趋势:越来越多的人认为使用汽车并不意味着必须拥有汽车,消费者对于购买电动汽车的想法日益增加,越来越多的城市批准自动驾驶汽车路测牌照。同样重要的是,全球各地致力于移动出行新理念和自动驾驶的研发人员数量仍在持续上升。
ISSUE 3 - March 2018
Mobility services move up a gear
The global automotive industry has become all too used to shocks in the past couple of years. And now it needs to gear up for another one – the speed of change towards new “disruptive” mobility services such as autonomous driving and car sharing. The third edition of the Automotive Disruption Radar (ADR), our twice-yearly report on mobility trends in 13 countries from the US to Japan, shows an unprecedented shift to these new technologies, one that has surprised even industry analysts.
ISSUE 3 - March 2018
出行服务提速发展 (Chinese Version)
过去几年中,全球汽车产业经历了许多冲击。而其现在需要为另一项冲击做好准备,即行业向自动驾驶与汽车共享等新的“颠覆性”移动出行服务的快速转型。罗兰贝格《汽车行业颠覆性数据探测》每年发布两期,第三期报告对包括美国和日本在内的13个国家的移动出行发展趋势进行研究,显示了行业前所未有的向新技术的转变,这甚至让行业分析师都感到惊讶。
ISSUE 2 - September 2017
Asia ahead
In an analysis of 11 countries, the Automotive Disruption Radar (ADR) has named the Netherlands as the leading country for introducing autonomous vehicles. The only major automotive market to rank was China at no. 2, while other key markets are at best in the midfield. Especially with respect to regulation of autonomous vehicles, countries are quickly making significant progress in providing a legal framework for testing the new technology on public roads. For example, Singapore introduced a more flexible legal framework for approving automated vehicles on public roads, enabling the first commercialisation of "robocab" business models.
ISSUE 2 - September 2017
亚洲领先 (Chinese Version)
罗兰贝格第二期《汽车行业颠覆性数据探测》对11 个国家的指标进行分析,其中荷兰在自动驾驶引入方面位于领先地位。中国是主要汽车市场中唯一位居前列的国家,排名第二,而其他主要汽车市场则排名处于中后。尤其在自动驾驶监管方面,各国行动迅速,在为新技术的公路测试构建法律框架方面取得重大进展。例如,新加坡出台了一套更为灵活的法律框架,批准自动驾驶车辆在公共道路上行驶,实现了“自动驾驶出租车”商业模式的首次商业化。
ISSUE 1 - March 2017
Tracking disruption signals in the automotive industry
Over the past 130 years, the automotive industry has followed a very "linear" development path. But due to the parallel emergence of four megatrends in the last 2 years (MADE – Mobility, Automated driving, Digital experience, Electrification), the industry is likely to be reshaped in the next 10 to 15 years. The Radar monitors the automotive environment to provide support for decision making. It analyzes the transformation via 25 selected indicators in five dimensions: Customer interest (e.g. via >10,000 end user interviews), regulation, technology, infrastructure and industry activity.
ISSUE 1 - March 2017
追踪汽车行业的颠覆性信号 (Chinese Version)
过去的130年中,汽车产业经历了非常典型的“线性”发展。但在过去两年中,由于移动出行、自动驾驶、数字化体验与电气化等四大趋势的一同出现,整个行业或在未来10到15年内彻底重塑。罗兰贝格《汽车行业颠覆性数据探测》对汽车行业环境进行监测,为决策提供支持。我们通过五大维度中的25项指标对行业变革进行分析,包括消费者偏好(包含对10,000余名终端用户进行访谈)、法律法规、技术、基础设施和行业动态等。