The European electric vehicle (EV) market is booming and sales are expected to continue to accelerate in the next decade. Growth is being driven by the European Union’s ban on the sale of new internal combustion engine vehicles from 2035 and by increasing cost competitiveness of EVs vs. conventional vehicles .

The EV charging market is flourishing as a result, but in a rather unstructured way. It is a complex market, directly influenced by the unpredictable behaviors of EV drivers. Today, charging providers outdo each other in ingenuity to adapt to these behaviors but no clear winner has emerged yet. This study lays out successful business models for this complex market and what it will take to win.