One of the greatest challenges of our generation is to provide a rapidly growing number of people with sufficient food – and healthy food. The study “Farming 4.0: How precision agriculture might save the world” examines how agriculture and industry can, and must, cooperate in the future to tackle this mammoth task. Demographers predict that around 9.8 billion people will live on Earth in the year 2050 – and with today’s agricultural methods it is not possible to provide for such an enormous number. Agriculture must therefore get an overhaul from the ground up. The use of both digital tools on the one hand and close cooperation with industry on the other are crucial.