EV charging remains most convenient, and an order of magnitude cheaper, when at home; the large majority of people have off-street parking, a fact lost in many large cities. And yet public charging is clearly rising as owner cohorts change and travel further afield, and use cases demand more reliability, convenience, and entertainment. EV charging is thus not just a substitute for petrol stations, but also a recasting of the electricity retail market, and of hospitality and leisure on the move.