ZEV targets mean truck manufacturers must rethink their sales and service approaches
The sale and service of medium and heavy-duty commercial vehicles has long been dominated by traditional models built around well-known technologies and proven structures and processes between dealers and customers. Now, regulators are putting pressure on truck makers to increase the share of electric trucks sold while targets for sales of zero-emission vehicles (ZEVs) are ambitious, many customers remain cautious about the switch. Limitations, e.g. in charging infrastructure, and fleet operators uncertainty regarding ZEV applicability for their specific transport use cases do still exist. This means that original equipment manufacturers (OEMs) need to rethink their sales and service approaches as a matter of priority.