Cost-efficient automotive production

Date: October 3, 2024 By: Roland Berger
  • Customer interest
  • Industry Activity
  • Regulation
  • TECHNOLOGY
  • Asia-Pacific
  • China
  • Europe
  • Germany
  • Global
  • North America

Roland Berger sees radical and more ambitious changes as only way forward

A new publication by Roland Berger paints a sobering picture of automotive OEMs in the Western world – a picture that contrasts sharply with the astonishing success story of their Chinese counterparts. With consumers feeling much less positive towards electric vehicles (EVs) than both politicians and regulators had hoped, many Western OEMs are still seeking a promising way forward. Meanwhile, Chinese OEMs are producing EVs at low cost, exporting in huge numbers and delivering impressive quality at the same time. “Made in Germany” is no longer the sales argument it once was, and Chinese players are entering the market with innovative products with significantly better cost structures.

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