Quantum computing has the potential to transform the economy and society at large. It is expected to have an increasing impact on companies business models over the coming decade, as a survey of executives from a wide range of industries across Europe found. While it is true that quantum computing has made considerable progress in recent years, our analysis shows that a number of technological hurdles remain. For example, the technology is prone to breaking down and is not easy to scale. We identified 4 essential steps to develop a quantum strategy that are presented in this study.