Southeast Asia’s passenger vehicle market is facing an uphill battle. The once appealing and accommodating “blue ocean” market is fast disappearing as growth slows, with the gloomy global economic outlook compounding the slowdown. Players now not only need to work harder, they also have to plan smarter to safeguard the fast-lane profit levels they used to enjoy.
Standing at the crossroads of risk and reward are the conglomerates that dominate automotive distribution in Southeast Asia (SEA). On the one hand, these players risk increased customer churn, revenue decline or even risk of replacement if they fail to act. But on the other hand, the rewards if they take advantage of the new opportunities arising from the market’s volatility are great: increased customer loyalty, dominance in the used car market, partnerships with mobility providers who are here to stay and, ultimately, sustainable long-term growth.

Taking pole position in Southeast Asia’s passenger vehicle market
by Roland Berger
Access premium content
Log in or sign up for free to get full access to data, analyses and expert insights on automotive
trends.
Log in with your email
We will never share your data with third parties nor send you advertising or spam emails.
More articles like this
February 02
High-pressure die casting for large auto parts
A game-changer for the industry? Read More
December 14 - CO2 legislation - Customer interest - Industry Activity - Infrastructure - Regulation - Technology - Global
A full life cycle approach shows more than 300% of difference in carbon intensity between automakers
Our ADR partner Carbometrix has computed the greenhouse gas (GHG) emissions and carbon performance of the 48 largest global auto manufacturers worldwide, representing 99% of passenger cars sales. Read More
by carbometrix
December 13 - Customer curiosity - Customer interest - Industry Activity - Infrastructure - Regulation - Technology - Global
Global automotive supplier study 2022
The economic environment continues to be difficult for automotive suppliers. Read More
by Roland Berger
November 23 - Customer interest - Industry Activity - Regulation - Global
Making sense of the momentum in the global hydrogen economy
Climate change and serious geopolitical concerns have made the need to wean advanced economies off fossil fuels abundantly clear. In the process, both private-sector interests and public policymakers are increasingly discovering the potential of hydrogen to advance the transition to a climate-friendly economy. Read More
by Roland Berger
November 22 - Autonomous vehicle - Computing power - Customer interest - Industry Activity - Technology - Global
Semiconductor shortage: A different kind of trouble ahead
Not over yet: Shortage, oversupply and
excess inventory at the same time Read More
by Roland Berger
November 18 - Industry Activity - Technology - Venture Capital Invest - Mobility - Global
121 Mining Investment Frankfurt: Raw Materials Supply Challenge for Automotive Companies
121 Mining Investment forum was heading to Frankfurt on 16-17 November 2022. Read More
by Roland Berger
November 15 - Battery cost - EVs - EV portfolio - EV/PHEV sales - Industry Activity - Patent activities - Technology - Global
Battery Monitor 2022: The value chain in the field of tension between economy and ecology!
This new edition is focused more closely on the life cycle phases of the battery, key performance indicators such as "Sustainability", "Technology Performance", "Profitability", "Competitiveness", and "Innovativeness" being taken into account. Read More
by Roland Berger